The changing Chinese economic policy saw Guangzhou as one of the first cities to open its shores for foreign trade. It is interesting to note that historically, this city is known for its business with foreign traders, especially given the proximity to the sea port. If you are a business owner and are planning to set up your own business in Guangzhou or want to network with local business owners, then the best way to promote your business is at the Canton Fair.
The Canton Fair, also known as the China Import and Export Fair, is one of the largest trade shows organized in Guangzhou China. Organized in two sessions, in Spring and in Autumn, with each session divided into three phases, this trade fair showcases a wide array of Chinese products and services. Each phase deals with a particular product or service. Therefore, it is important that you find out when your product or service will be showcased, if you want to make the maximum impact.
The fair attracts several business enterprises, including foreign companies, to exhibit their products and services and interact with each other. The logistics of the entire fair is very conducive to promoting your business in Guangzhou. It is interesting to note that in the fair organized recently, nearly 50 trading delegations had participated, which comprised of thousands of companies – both foreign as well as Chinese, making the Canton Fair the most important and biggest trade show for promoting your business. It is pertinent to note that the recent trade fair saw buyers from all across the world visiting the fair, which resulted in the largest number of deals being finalized.
Registering to visit the Canton Fair before actually visiting Guangzhou is important as it allows you to enter without any hassle. Also make sure that you carry ample business cards for distribution as well as bring adequate publicity materials related to your company, its product or services. It is very important to be absolutely prepared as this is a fair of such huge magnitude that negotiations tend to occur immediately, if both the parties agree.
Lastly, it is also advisable to learn the basics of the Chinese language, but easier option is hiring translator in China Guangzhou, as most sellers or traders doing business in Guangzhou are not really fluent in English. Alternatively, you could take an interpreter with you or hire the services of one at the fair. Given the vast foreign presence, the fair organizers have on-hand interpreters fluent in various languages in order to ease the situation for foreign buyers.